Illustration Systems
A defined style, palette and set of drawing rules, documented so any future piece matches without guesswork.
Illustration Design
A visual language nobody else can buy.
A visual language nobody else can buy. Custom illustration that extends your brand past stock photography, built as a system so it stays consistent wherever it turns up.
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Illustration Systems
A consistent style, not one-off drawings
Custom Icon Sets
Built on one grid so they work as a family
Spot & Editorial Art
Artwork for the places stock cannot reach
The Problem
Your Competitors Bought the Same Stock Image.
Stock illustration is the fastest way to look exactly like everyone else in your category. The same flat figures with no faces, the same abstract blobs, the same three colours. Your audience has seen that artwork on a dozen other sites this month.
Worse, it never quite fits. The style drifts from page to page because each image came from a different artist, the colours are close to your brand but not actually your brand, and nothing in the library illustrates the specific thing you need to explain.
Generic artwork makes a specific business look generic.
The Solution
Artwork That Could Only Be Yours.
We build illustration as a system rather than as a pile of individual drawings. One defined style, one palette, one set of rules for how figures, objects and scenes are drawn, so every new piece belongs to the same family as the last.
That makes the artwork an asset rather than an expense. Six months in, your illustrations are recognisably yours before anyone reads the logo, and new pieces slot in without a redesign.
Icons are built on a shared grid with consistent weights, so they hold together at every size they are used.
What We Design
Original Artwork, Built as a Family.
Custom Icon Sets
Drawn on one grid at consistent weights, delivered as SVG so they stay crisp at every size and can be recoloured in code.
Spot & Editorial Illustration
Individual pieces for blog posts, landing pages, decks and campaigns, where the right drawing explains something faster than a paragraph would.
Character & Mascot Design
A recurring figure your audience learns to recognise, with the expressions and poses your team needs to actually use it.
Who This Is For
This Service Is Built For You If...
- Your site and marketing lean on stock illustration that looks like everyone else's
- You need a consistent illustration style rather than a collection of unrelated images
- Your icon set has grown piecemeal and no longer looks like one family
- You need to explain something complex and words alone are not doing it
- You want a mascot or character your audience can recognise over time
How It Works
How We Work.
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Discovery
We establish what the artwork has to do, where it will live, and what your brand should feel like when it is drawn rather than photographed.
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Style Exploration
We develop directions for the style itself, so you are approving a system rather than a single picture.
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System Design
We define the palette, line weights, proportions and drawing rules, and document them so the style survives future additions.
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Production
We draw the pieces you need now, working within the system so everything belongs together from the first set.
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Delivery
You get source files, SVG and raster exports, and the style documentation any future illustrator would need.
Common Questions
Questions We Get Asked.
Do we own the artwork outright?
Yes. Everything we draw for you is yours, delivered with source files. There is no licence to renew and no usage limit.
What file formats do you deliver?
Vector source files plus SVG and raster exports at the sizes you need. Icons are always delivered as SVG so they can be recoloured in code.
Can you match an illustration style we already use?
Yes. If you have existing artwork worth keeping we will document the rules behind it and extend the system from there.
How many illustrations come in a set?
It depends on scope. We usually start with the pieces you need immediately plus a documented system, so later additions do not need a new engagement.
Ready to Look Like Nobody Else?
Book a demo and we will talk about building a visual language that is genuinely yours.
Book a Demo