Packaging & Merchandise Design

The one piece of creative your customer holds.

The one piece of creative your customer holds. Packaging, labels and branded merchandise designed for the shelf and the unboxing, built to the specifications your printer actually needs.

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Retail Packaging

Designed to win the three second shelf scan

Dielines & Print Files

Spec-accurate artwork your printer can run

Branded Merchandise

Apparel and swag people keep

The Problem

The Shelf Gives You Three Seconds.

Packaging is the only piece of marketing a customer holds in their hands at the exact moment they decide. On a crowded shelf or in a grid of search results, you get about three seconds to communicate what this is, who it is for, and why it is worth more than the thing beside it.

Most packaging fails that test in ordinary ways. The hierarchy is wrong so the eye lands on the least important thing. The type is unreadable at actual size because it was approved on a large screen. The file goes to print with the wrong dieline and the run comes back trimmed through the logo.

Those mistakes are expensive, and unlike a website you cannot fix them after launch.

The Solution

Designed for the Shelf and Built for the Printer.

We design packaging around the decision it has to win. Hierarchy first, so the three seconds are spent on the things that actually sell, then the craft that makes it feel worth the price.

Every file is built to your printer's specification: correct dieline, correct bleed, correct colour space, with the type checked at real size rather than zoomed in. Your printer receives artwork they can run without sending it back.

The same system carries into merchandise, so the apparel and swag read as one brand rather than a logo stuck on whatever was cheap.

What We Design

From the Dieline to the Drop.

Retail & Ecommerce Packaging

Boxes, pouches, labels and cartons designed to hold up on a physical shelf and in a thumbnail, which are two different jobs.

Dielines & Production Files

Built to your printer's spec with correct bleed, trim and colour, checked at actual size so nothing is lost in the run.

Branded Merchandise

Apparel, drinkware, totes and the rest, designed to the print method being used so the artwork survives the process.

Unboxing & Insert Design

The parts of the experience that drive shares: inserts, tissue, tape and the first thing a customer sees when the lid comes off.

Who This Is For

This Service Is Built For You If...

  • You are launching a product and need retail-ready packaging from scratch
  • Your current packaging is being outsold by better looking competitors
  • Your printer keeps sending files back because the artwork is not production ready
  • You need merchandise that looks like your brand rather than a logo on a blank
  • You want the unboxing to be worth photographing

How It Works

How We Work.

  1. Discovery

    We learn the product, the shelf it competes on, the print method and the budget, because all four constrain the design.

  2. Concept

    We develop packaging directions against the three second test, so you are choosing between strategies rather than decorations.

  3. Design

    We design the artwork in full, checking legibility and hierarchy at actual physical size throughout.

  4. Production Prep

    We build the dielines and production files to your printer's exact specification and check them against the run.

  5. Delivery

    Your printer gets files they can run, and you get the source artwork and mockups for your own marketing.

Common Questions

Questions We Get Asked.

Do you work to our printer's specification?

Yes, and we ask for it early. Send us the dieline and spec sheet and we will build to it, which is what stops files bouncing back.

Can you design the dieline if we do not have one?

Yes. If the structure does not exist yet we will develop it with your printer so the design and the physical object are solved together.

Do you handle print production?

We design and deliver production-ready files. Printing and fulfilment stay with your vendor, which keeps you in control of cost and timeline.

Can you do packaging and merchandise together?

That is usually the better way to do it. Designing both from one system is what makes them look like the same brand.

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Ready for Packaging That Earns the Shelf?

Book a demo and we will talk through your product, your print specification and what the unboxing should feel like.

Book a Demo

Book a demo with our team

We read every one of these ourselves and reply within one business day.